CBD gum, explained


When I was working as an actor a few years ago, I booked the lead in a commercial for a CBD gum company. Picture this: a woman and her “husband” on the track at a local high school, chatting happily while taking laps. All of a sudden, the woman — me — has to stop jogging because of debilitating knee pain. Her happy, helpful husband pulls from his pocket a pack of CBD gum. 

The woman is, of course, skeptical at first, but decides to try a piece. She expresses to the camera its minty fresh flavor, and two seconds later — TADA! She’s jogging again, miraculously cured by one piece of CBD gum. 

In reality, the gum tasted terrible. After chewing several pieces over the several-hour shoot I had nothing but a headache. Granted, this was pre-CBD boom time and CBD gum was a practically unheard-of niche product. A few years later, the non-intoxicating cannabinoid has undergone growth seen by few industries, and is expected to expand to a global market worth $23.6…


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