The colors red, gold, and green cover the white stoner’s clothes and decorate the dispensaries he frequents. Folks familiar with reggae or Caribbean culture may have heard the three colors also referred to as “Ites, Green, and Gold” as Jamaican artist Johnny Clarke sang. While these colors are commonly mistaken for the Jamaican flag, they are actually the flag of Ethiopia, claimed by Rastafari for its connection to Haile Selassie, Emperor of Ethiopia between 1930 and 1974, whom Rastafarians revere as a prophet and incarnation of Jah, or god, on Earth. Even if the name Selassie is foreign to you, you likely already know a speech he gave, as sung by Bob Marley in the 1976 song “War.” The American and Canadian cannabis industries are soaked in Jamaican ganja culture, but so far, we have yet to pay them for it.
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