Tech has CES and fashion has Magic, but the biggest trade show of the year for the cannabis industry is MJBizCon. The four-day event ran December 11-14 in Las Vegas, featuring conferences, panels, parties, and an expo at the Convention Center with about 35,000 attendees and more than 1,300 exhibitors.
The annual gathering was the perfect place to gauge where things currently stand while pinpointing the latest trends. Top takeaways reveal that the industry is stronger than ever and moving in a promising direction — even if some issues need to be addressed along the way.
Microdosing: less is more
Consumption is often a guessing game. How many puffs should I take? How much of that brownie should I eat? As the consumer base continues to grow, microdosing is becoming an attractive alternative to those who want to ease into the enjoyment of THC or simply manage their intake without an overwhelming high.
“It’s really about finding the right cannabis product that…
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