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Jane West came into the cannabis space in 2014, via her past company, Edible Events & Co., offering up a 420-friendly space with gourmet appetizers and fine wine in a high end gallery in Denver’s art district. She lost her lucrative mainstream day job after she sported a vape pen on national television, in an attempt to educate the masses on the normalcy of cannabis use.
Her name became her brand overnight after the incident, forcing her into the cannabis space full-time. Shortly thereafter she partnered with Jazmin Hupp, and together they gave women in the cannabis industry a place and a voice, founding Women Grow, in the male-dominated industry.
Not officially a cannabis patient, West refers to her cannabis use as a “healthy habit.”
‘I don’t have a list of symptoms I medicate for, but I also don’t feel the term ‘recreational user’ fits me either,” she explained. “That language downplays the wide ranging ripple effect of benefits the plant brings…
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